Branding Guide

Embroidery is an ideal branding method for apparel, headwear, bags, and other fabric products.  Rayon thread is stitched into the product, giving a raised effect, and professional retail quality. 

Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product.  Ideal for branding flat or cylindrical objects, the most popular being t-shirts and apparel.

Sublimation is a printing process that uses heat to transfer dye onto medium materials such as a plastic card, paper, or fabric.  Perfect for banners, marquees and even custom made apparel.

SupaColour is the latest technology in digital reproduction of logos.  It can reproduce logos perfectly without a need to compromise, and applied direct to the fabric product.

SupaSub is perfect for when the detail in a logo can’t be reproduced with embroidery but you still want the look of embroidery.  SupaSub gives fantastic detail, vibrancy and quality but the embroidered edge offers a real point of difference – essentially it’s the best of both worlds! 

SupaEtch is a laser-etched suede patch that is laser-cut then overlocked onto a range of products like headwear, bags, blankets, beanies and scarves. The stylish finish is subtle yet effective.

Supaflex is a new branding option for patches. Offering high detail logos with a matte or gloss finish and attached with embroidery for a quality result.

Laser Engraving uses lasers to engrave or mark an object.  This provides more flexibility and accuracy over standard engraving methods.

Digital Printing is used for printing media such as paper, vinyl and magnetic material, using CMYK and digital files.  It is an inexpensive decoration method across low & high quantities.

Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce detailed artwork using both closely matched spot colours and full colour branding.

Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the products surface.  Perfect for Silicone products, and a more subtle branding technique.

Pad printing uses a pad to transfer a custom image to a product from a printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products.